| Two FDA Decisions Pending for Santarus (NASDAQ:SNTS) | | Print | |
| Written by R. Saito | ||||
| Tuesday, 24 November 2009 00:00 | ||||
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The OTC version of Zegerid through the partnership will make Zegerid a household name, just like Prilosec and other current drugs for the indication. Schering Plough’s marketing will include direct-to-patient advertising through regular media outlets, and the impact of this should be very positive for the prescription Zegerid products currently marketed and sold by Santarus. When a patient asks the physician about a drug by name, the physician has a strong tendency to prescribe it rather than spending valuable time explaining why another drug should be used – this is the bottom line of direct-to-patient advertising. As Santarus is currently a profitable company without these events, the impact of both to the already stellar performance of this company will have analysts make drastic changes to upcoming quarterly estimates. We are already seeing adjustments in estimates after the surprisingly good third quarter without accounting for these upcoming catalysts. With annual revenue of $150 million, Santarus iscurrently undervalued with a market capitalization of just $225 million. The BioMedReports.com FDA Calendar service includes a database with over 400 entries of (1) pending new drug, biological agent, or medical device new product decisions at the FDA (e.g. NDA, BLA, 510k, PMA, sNDA, and sBLA filings); (2) pending new submissions to the FDA; (3) pending complete response letter (CRL) re-submissions to the FDA; and (4) pending clinical trial results. Disclosure: Long SNTS BiomedReports is not paid or compensated to report news and developments about publicly traded companies. Full disclosure can be read at the bottom of / About Us / Section Add this page to your favorite Social Bookmarking websites
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jman
said:
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... Generic for Omerprazole magnesium came out few years ago for OTC use. The brand name called prilosec was made by AstraZeneca. Since its licence expired, it opens flood gate for other companies to make generic form of prilosec. They aren't the only company or the 1st to make generic form of prilosec. Nothing to be surpised about. |
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